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AEO Website Audit Checklist

A practical AEO audit checklist for reviewing crawlability, schema, content clarity, answer blocks, and conversion paths.

Run Free AEO ScanView Audit Checklist
48-72 hour audit
Web + AEO implementation
Answer-ready structure

Direct answer

An AEO website audit checks whether the site can be crawled, understood, trusted, and used as a helpful source by people and answer engines.

Practical checklist

  • Confirm the homepage, service pages, sitemap, robots.txt, and llms.txt are reachable.
  • Check that every important page has one clear purpose, title, description, and H1.
  • Review JSON-LD for Person, WebSite, WebPage, Service, and FAQPage where relevant.
  • Look for concise answer blocks above long explanatory sections.
  • Map each page to a next action such as running a scan, booking, or submitting a form.

Examples

  • A service page has FAQs that exactly match visible FAQ schema.
  • The sitemap lists canonical service and resource pages.
  • The page answers pricing, process, audience, and deliverable questions before the CTA.

Frequently asked questions

What is the fastest AEO audit starting point?

Start with crawlability, page titles, headings, visible answer blocks, schema validity, and whether important pages are linked from the main navigation or body copy.

How often should a site be audited for AEO?

A practical cadence is after major page changes, before campaigns, and quarterly if organic or AI-referred traffic is strategically important.