
About
A builder focused on clearer websites for humans and answer engines.
Luis Castro builds fast, conversion-focused websites with answer engine optimization foundations for Google, AI search, and answer engines.

About Luis
Built like a developer. Thinking like a search strategist.
Luis combines practical web development with answer engine optimization foundations: crawlable page architecture, direct answer blocks, schema that matches visible content, and conversion paths that help qualified visitors take the next step.
He spent two years as a software developer at a health-tech startup shipping product work, and founded The Feeling Index, an education brand and community with 390+ members.
The work starts with a scan, then becomes implementation: clearer pages, better metadata, stronger structure, and a roadmap that connects visibility to leads.
Start with the audit
See what your website is telling people and answer engines.
The free scan gives you a practical starting point before bigger strategy, content, or development work.